-British Airways unveils its new Speedbird Café pre-order menu for customers in Euro Traveller
-Michelin-starred chef, Tom Kerridge, will design gourmet food choices for the new Speedbird Café menu
-British Airways will continue to offer complimentary refreshments introduced in response to the pandemic, alongside its new Speedbird Café pre-purchase menu
-Customers wanting to order from the Speedbird Café must pre-purchase their meal before flying. This will ensure that customers receive their first choice of meal, while reducing onboard waste
-The airline is also introducing a Buy Before You Fly for Highlife Shop products
British Airways unveils its new Speedbird Café pre-order menu for customers in Euro Traveller
Michelin-starred chef, Tom Kerridge, will design gourmet food choices for the new Speedbird
Café menu
British Airways will continue to offer complimentary refreshments introduced in response to the
pandemic, alongside its new Speedbird Café pre-purchase menu
Customers wanting to order from the Speedbird Café must pre-purchase their meal before flying.
This will ensure that customers receive their first choice of meal, while reducing onboard waste
The airline is also introducing a Buy Before You Fly for Highlife Shop products
British Airways has today announced that it will be partnering with celebrated, British Michelin-starred
chef, Tom Kerridge, who has designed a number of gourmet food items, which include signature pies
and sandwiches, to pre-purchase for the airline’s Euro Traveller (short haul economy) customers.
The move marks a renewed focus on the short haul customer experience, which also includes the
completion of a full WiFi rollout across its airbus short haul fleet and the ability to pre-order duty free
items directly to customers’ seats through its inflight retail site, Highlifeshop.com.
The airline will also continue to offer complimentary refreshments in Euro Traveller on all fights
comprising a bottle of water and a snack, such as a breakfast bar or crisps. Those wishing to purchase
more substantial food options, designed by Tom Kerridge, as well as other food and drink items can
do so through the airline’s the new online Speedbird Café hosted on British Airways’ inflight retail site
www.highlifeshop.com.
Speedbird Café will launch as a pre-order proposition, which will allow customers to customise their
journey by purchasing food, drink and inflight retail items up to 12 hours before departure. It also helps
the airline in its efforts to reduce onboard waste as part of its commitment to net zero emissions by
2050.
The dishes designed by Tom Kerridge have been created with a special focus on British provenance.
These include:
Warm Steak & Ale Pie
The Ham Hock & Smoked Cheddar Sandwich
The Spiced Cauliflower Tortilla Wrap (Vegan)
The Chicken, Bacon and Celery Brioche
The Brie Ploughman’s Sandwich (Vegetarian)
See below to watch Tom explain why he carefully selected these items for British Airways and the
thought process that went into ensuring that the flavours would work at altitude.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Over the last
few months we know that our customers have valued the complimentary refreshments offered, so
they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy
something more substantial. After a successful partnership with M&S, we have teamed up with
another British favourite, chef Tom Kerridge.
“Our expert teams have worked closely with Tom to create delicious British staples for our short haul
menu. We know how popular the menus that Tom designed for our centenary were with our
customers, so we are delighted to be working with him again and can’t wait for our customer to
experience his fantastic new food at 35,000ft.”
Tom Kerridge, Michelin starred chef, said: “I am truly happy to be working with British Airways again,
and to have the opportunity to champion the best of British to so many people. A sandwich, made with
care and great flavours, can be a perfect meal and I hope the passengers enjoy my short haul menu.”
Travellers who wish to purchase in-flight retail such as perfume, sunglasses or make-up can now also
do so in advance of their journey through the airline’s online HighLife shop. The service is designed to
be more convenient for customers to ensure they receive their chosen item at their seat on the journey
and will also help the airline reduce onboard weight.
The airline will also be introducing another BrewDog IPA, exclusively available for British Airways’
customers. The Scottish craft brewery has developed another exciting blend for the airline called
JetSteam, following on from the popular limited edition Speedbird 100.
Elsewhere, the airline will also be moving to the next phase of its on-board catering experience in Club
Europe and on all long haul flights from 20 January 2021, following the temporary introduction of
minimum-contact meal boxes to keep customers safe during the Covid-19 pandemic. The airline’s
culinary teams have been working with world class caterers, Do&Co, to develop exciting new menus in
its Club Europe and all other long haul cabins, as well as adapting the meal service to reintroduce
china and glassware.
Safety is at the heart of British Airways’ customer experience proposition and the airline has
introduced a range of protective measures on the ground and in the sky to keep its customers and
